Training Program Title
Getting Creative with Clinical Research
CTSA Hub Administered
Training Program Description
Interested in learning how to be more creative about patient recruitment strategies?
This is the third of three sessions that focus on successful clinical trial patient recruitment, engagement, and retention.
Congratulations! You’ve been chosen to help develop creative materials for an upcoming clinical research study. You’re in charge of it all: naming the study, crafting key messages and content, designing the look, and developing strategies to successfully engage, inform, and motivate your target audiences. Yikes, that’s a lot! Where do you even begin?
This session will take you behind the creative curtain, sharing observations and insights from industry experts to help you craft the perfect creative approach. Covering everything from research and branding to material development and media outreach, this presentation will provide step-by-step instructions and best practices for developing compelling, effective creative for clinical research studies.
BBK Worldwide’s Justin Jones and Danielle Frate will take you on a thoughtful journey into the creative process – demonstrating how they translate complex science into approachable, patient-and site-friendly content – and how you can apply their learnings to your next clinical research study. So what do you say…want to get creative?
To learn about BBK Worldwide, please visit BBKworldwide.com.
Digital Commons Disciplines
Cost to Access
Study and Site Management
- Translate complex science into approachable, patient-and site-friendly content
- Develop creative strategies to successfully engage, inform, and motivate target audiences
- Implement best practices for developing compelling, effective creative for clinical research studies
Clinical Research Professionals (other than PI)