Training Program Title

Getting Creative with Clinical Research

CTSA Hub Administered

yes

Training Program Description

Interested in learning how to be more creative about patient recruitment strategies?

This is the third of three sessions that focus on successful clinical trial patient recruitment, engagement, and retention.

Congratulations! You’ve been chosen to help develop creative materials for an upcoming clinical research study. You’re in charge of it all: naming the study, crafting key messages and content, designing the look, and developing strategies to successfully engage, inform, and motivate your target audiences. Yikes, that’s a lot! Where do you even begin?

This session will take you behind the creative curtain, sharing observations and insights from industry experts to help you craft the perfect creative approach. Covering everything from research and branding to material development and media outreach, this presentation will provide step-by-step instructions and best practices for developing compelling, effective creative for clinical research studies.

BBK Worldwide’s Justin Jones and Danielle Frate will take you on a thoughtful journey into the creative process – demonstrating how they translate complex science into approachable, patient-and site-friendly content – and how you can apply their learnings to your next clinical research study. So what do you say…want to get creative?

To learn about BBK Worldwide, please visit BBKworldwide.com.

Digital Commons Disciplines

Medical Education

Public

yes

Cost to Access

no

Competency Domains

Study and Site Management

Learning Objectives

  • Translate complex science into approachable, patient-and site-friendly content
  • Develop creative strategies to successfully engage, inform, and motivate target audiences
  • Implement best practices for developing compelling, effective creative for clinical research studies

Delivery Method

Online

Target Learners

Clinical Research Professionals (other than PI)

Learning Level

Fundamental

Onboarding

no

Frequency

On demand

Time Needed

55 min

Associated Assessment

no

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