Training Program Title

Good Patient Recruitment Practice in Clinical Trials

CTSA Hub Administered


Training Program Description

Interested in best practices for recruiting and retaining patient participants in research?

What are successful strategies for recruiting and retaining patient participants in research?

We know you know. Study after study shows that recruiting and retaining study participants is one of the weakest links in clinical research.

Energize yourself with this interactive course to learn how to adopt a patient-centric mindset for clinical research. Understanding the principles and standards that guide the recruitment, enrollment, and retention of patients in clinical trials is critical to success. As long as research teams focus on what specific tactics will break through the wall of difficult recruitment, this problem will persist. For 95% of studies, solving this enrollment problem is well within reach once we focus on the why instead of the what.

Join our guest instructors from BBK Worldwide, Bonnie A. Brescia, Founding Principal and Corporate Development Officer, and Aaron Fleishman, Director of Market Development, for the first of three sessions that focus on how patient experience drives successful patient recruitment, engagement, and retention.

You will gain insights and techniques to advance their thinking, build skills, and improve performance in patient recruitment in each session. To learn more about BBK Worldwide visit

Digital Commons Disciplines

Medical Education



Cost to Access


Competency Domains

Ethical and Participant Safety Considerations; Study and Site Management

Learning Objectives

  • Apply six key principles of patient recruitment to any clinical study
  • Analyze a protocol from a recruitment perspective
  • Consider metrics and mechanisms for reporting on recruitment, engagement, and retention
  • Assess recruitment plans as “living documents"

Delivery Method


Target Learners

Clinical Research Professionals (other than PI)

Learning Level





On demand

Time Needed

40 min

Associated Assessment