Training Program Title

Patient Recruitment Advertising Mediums: Strengths and Weaknesses

Contributor

Forte MarketingFollow

CTSA Hub Administered

no

Contact Information

marketing@forteresearch.com

Training Program Description

The diversity and availability of technology today allows us to reach more potential clinical trials participants than ever before. But, with so many advertising options, it can be difficult to determine the optimum medium for your patient recruitment efforts. When planning a recruitment campaign, it’s critical to know what media are at your disposal and how to leverage those outlets to fit your recruitment goals.

Use this worksheet as a guide to help you assess the strengths and weaknesses of top advertising mediums, such as TV, radio, digital media, and determine how to move forward with your recruitment advertising campaign.

Competency Keywords

Clinical research, Clinical trial, Communication, Social media

Digital Commons Disciplines

Medical Education

Public

yes

Cost to Access

no

Competency Domains

Study and Site Management; Communication and Teamwork

Delivery Method

Online

Target Learners

Principal Investigators; Clinical Research Professionals (other than PI)

Learning Level

Fundamental

Frequency

On demand

Associated Assessment

no

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