Training Program Title
Patient Recruitment Advertising Mediums: Strengths and Weaknesses
CTSA Hub Administered
Training Program Description
The diversity and availability of technology today allows us to reach more potential clinical trials participants than ever before. But, with so many advertising options, it can be difficult to determine the optimum medium for your patient recruitment efforts. When planning a recruitment campaign, it’s critical to know what media are at your disposal and how to leverage those outlets to fit your recruitment goals.
Use this worksheet as a guide to help you assess the strengths and weaknesses of top advertising mediums, such as TV, radio, digital media, and determine how to move forward with your recruitment advertising campaign.
Clinical research, Clinical trial, Communication, Social media
Digital Commons Disciplines
Cost to Access
Study and Site Management; Communication and Teamwork
Principal Investigators; Clinical Research Professionals (other than PI)