Training Program Title
Patient Recruitment Advertising Mediums: Strengths and Weaknesses
CTSA Hub Administered
no
Contact Information
marketing@forteresearch.com
Training Program Description
The diversity and availability of technology today allows us to reach more potential clinical trials participants than ever before. But, with so many advertising options, it can be difficult to determine the optimum medium for your patient recruitment efforts. When planning a recruitment campaign, it’s critical to know what media are at your disposal and how to leverage those outlets to fit your recruitment goals.
Use this worksheet as a guide to help you assess the strengths and weaknesses of top advertising mediums, such as TV, radio, digital media, and determine how to move forward with your recruitment advertising campaign.
Competency Keywords
Clinical research, Clinical trial, Communication, Social media
Digital Commons Disciplines
Medical Education
Public
yes
Cost to Access
no
Competency Domains
Study and Site Management; Communication and Teamwork
Delivery Method
Online
Target Learners
Principal Investigators; Clinical Research Professionals (other than PI)
Learning Level
Fundamental
Frequency
On demand
Associated Assessment
no